TRAININGS AND WORKSHOPS
I contribute my knowledge and experience, offering the necessary tools and skills which become the foundations of dynamic development of companies and organisations.
WHOM DO I HELP?
- Companies that have a stable position on the market and wish to start building their brand in a conscious way, stand out from the competitors or manage areas that require improvement.
- Experts who wish to communicate consistently with the environment, find their unique way of communication and solidify their position on the market – irrespective of the industry.
- Companies that enter the market and need to determine their identity, style and communication channels and additionally build a long-term strategy focused on business objectives.
Below, you can find areas in which I can support you, depending on the stage of your or your company’s development:
LET’S START FROM THE BEGINNING: BUILD THE FOUNDATION OF YOUR COMPANY
COMMUNICATION STRATEGY
What will you gain from participating in the training?
- You will get to know the identity of your company: you and your team will learn the competitive advantages and thanks to this, you will accurately align solutions and needs, goals and expectations of your present and potential customers.
- Strong foundations for your company and your team: essential when building the company’s organisational culture.
- Cost optimisation: you are present in selected communication channels: you are present only in places where your customers operate.
- The communication is consistent and focused on channels where your customers operate.
- You get the DNA of your company: you can build your brand in a conscious manner.
LET’S START FROM THE BEGINNING: BUILD THE FOUNDATION OF YOUR COMPANY
COMMUNICATION STRATEGY
What will you gain from participating in the training?
- You will get to know the identity of your company: you and your team will learn the competitive advantages and thanks to this, you will accurately align solutions and needs, goals and expectations of your present and potential customers.
- Strong foundations for your company and your team: essential when building the company’s organisational culture.
- Cost optimisation: you are present in selected communication channels: you are present only in places where your customers operate.
- The communication is consistent and focused on channels where your customers operate.
- You get the DNA of your company: you can build your brand in a conscious manner.
STAND OUT: BUILD YOUR BRAND BASED ON YOUR VALUES
PRINCIPLES OF CORPORATE/ PERSONAL BRAND BUILDING
What will you gain from participating in the training?
- You will build your brand in a conscious manner: you will learn your unique features and added value offered to your customers.
- You will accurately define the communications that are sent to the environment and will be able to match them to your target group and its needs.
- You will consciously take actions that solidify and build a reliable and consistent brand.
- You will shorten the sales path: thanks to the consistent and accurate communication, you can reach your potential customers in an easier and more efficient mode, and thanks to this, costs of procuring subsequent business partners will be lower.
RULES OF MEDIA COMMUNICATION: HOW TO BUILD A CONSISTENT EXPERT IMAGE IN THE MASS MEDIA?
What will you gain from participating in the training?
- You will get to know your unique features as an expert and learn to highlight them.
- You will understand the operation of the media and how to start communicating with them.
- You will learn the titles, websites, radio stations and TV channels that you wish to be present in.
- You will learn how to prepare a press release or an expert commentary.
- You will learn about the foundation of building the expert/ journalist relationship.
RULES OF MEDIA COMMUNICATION: HOW TO BUILD A CONSISTENT EXPERT IMAGE IN THE MASS MEDIA?
What will you gain from participating in the training?
- You will get to know your unique features as an expert and learn to highlight them.
- You will understand the operation of the media and how to start communicating with them.
- You will learn the titles, websites, radio stations and TV channels that you wish to be present in.
- You will learn how to prepare a press release or an expert commentary.
- You will learn about the foundation of building the expert/ journalist relationship.